These are the title sequences for the film "Thank you for smoking", it manages to have a tactile quality by making use of cigarette packaging and replacing the type.



This is a good example of how image can be used to lead the eye towards type. It also uses a character reminiscent of 'Walt Jabsco', so gives me an idea of how I can make him move, if I were to include him.



Here is the opening to 'Dance Craze', the 2-Tone film released in '81. The film itself wasn't a success but the sound track was a hit and reached no.5 in the charts. The opening title's don't inspire me much, but there are a couple of thing's I've learnt from watching them. Although all under one label, each of the artist's identity is also important and should be included in the titles. Also for me the video really starts to come alive once you see the movement of the band. So capturing this movement is pretty important.

2-Tone

The protagonists for the 2-Tone record label was Coventry band ‘The Special AKA’ (originally ‘The Automatics’). The band managed to get a slot supporting The Clash in ’78 and, after the success of their first single ‘Gangsters’ in ‘79, they began to gain interest from quite a few record labels. Band member Dammers however had thoughts of launching his own label. It was the label Chrysalis that agreed to take on 2-Tone as a subsidiary label with the right to sign on other bands.
The name 2-Tone reflected the multi-racial aspect of The Special AKA and the chequered artwork. The ‘Walt Jabsco’ rude boy character was based on Peter Tash (The Wailers) and soon became iconic among fans.
Artists included on the label included:
The Specials, Madness, The Selecter, The Beat, The Body Snatchers, Rico, and The Swinging Cats. Other artist’s were associated with the label but never officially signed, including: Elvis Costello, UB40, Bad Manners and Dexys Midnight Runners.
In 2009 it was the 30th Anniversary of the British label’s beginning.

initial research/notes

Reasons for my target audience watching the programme about Two Tone may be for nostalgic reasons. To echo this I may use a style which reflects TV sequences from that era. Only fool and horses is a good example of this. In particular I like the stop frame shots of each of the characters. This could be something to consider with the artists featured.

A lot of this I'm not really sure whether I like or not. However, for my word "click" I am considering including the motion of clicking - shown by the movement of the word. The way that some of these words "bounce" demonstrates the kind of thing I've been trying to sketch out.

This is worth watching for the first 30 seconds at least to see how depth can effect the design.

Kinetic Typogrpahy

I thought this was quite a good example of what can be done using flash. All the transformations in this video we've already been taught, so although pretty simple (perhaps) the effects have been used together to create something much more complex. The way that the type adapts in pace really helps to put emphasise on parts of the speech.