Friday, 13 November 2009

Packaging

Now that my product is pretty much done I need to decide on how I'm going to package it. To help with this decision I've been looking at how stationery is packaged. Here are some of the examples.



The important point of this packaging isn't the colour scheme or the tone. Because for my aim's it's pretty much the opposite of what I'm trying to acheive. However the structure of it is pretty interesting to think about as an option. Although, I'm effectively going to be packaging a box, unless the contents are lose. If the content's are going to be lose, having a hole in the front probably isn't the best design idea. I also feel a bit uncomfortable about putting a pencil case straight in a cardboard box, that amount of packaging isn't necessary.



Vacuum packing onto cardboard is a possible option as it allows the contents to be loose and to see what's inside. There are two options of doing this that I can think of, one is vacuum forming the shape of all the objects similar to the example above. Or to vacuum form a basic shape that they will all fit into, like the example below.



Again with this though, it's not really necessary. I don't think vacuum forming the packaging really add's anything to it, other than producing more packaging (which will increase production costs) and being able to see the contents. But there are other ways to achieve that.



Listing the contents of the set seems like something I should include, especially if I do end up with a packaging solution that doesn't allow instant viewing of the contents.



This packaging is probably my favourite of the examples. It's simple, and functional. The cellopgane is something I am keen on, as it protects the objects and isn't bulky. It also allows for the products to be seen instantly.
The way the eraser is packaged I'm also interested in. The use of a wrap around piece of card, which has all the product information on. This offers a place for the branding, allows the product to be viewed and there isn't a lot of it. This is something that I may develop for my product.

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