I'm thinking about selling space as a product. To help with idea's about how to package space I'm looking at a lot of minimalist interior design, and analysing how they make space look bigger than it is. So far I've discovered they use a lot of white, transparent and reflective surfaces. Also the shapes used are very cubic.
I've also been looking at what kind of vocabulary is used to sell a space. Looking through property sections I've noted down words that estate agents use to make a space seem like a good investment, it's been pretty interesting - especially realising how every single property is portrayed as being the best one. To be honest after reading about 5 ad's I'd become very cynical and didn't believe a word of it.
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