I really like this example of way finding, I'm not really sure what the numbers correlate to but it's so intriguing and sort of pulls the eye down the corridor. The numbers become almost obsessive like taxonomy.
Using the floors as a method of direction is pretty interesting. It seems a more persuasive way of leading someone somewhere rather than being purely directional. The fact that there isn't actually any indication into what you're following is exciting, as though your on a treasure hunt or something.
I don't particularly like the type on this signage, but adding the twist into the structure of the sign itself draws the eye in. I've done something like this before with metal, and it's just a case of twisting the metal and then joining it so I don't think it's out of the question producing something like this.
Although just a simple number, the scale and form of it suddenly makes this seem so much more.
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