Some samples of images from Ted Bakers male mainline collection Look Book. This gives us more of an insight into who their target audience are and more about what their idea of 'British' is.
Pubs seem to be quite important to this particular image, suggesting their audience are quite sociable people. I don't think I've ever been to a pub with this particular kind of wall paper on though, so I think this is a design decision they have made to try and communicate a pub which is a bit more upmarket. Symbolic of their brand perhaps? Slightly more upmarket than high street.
Again, another cultural reference, this time to cafe's. This seems like the kind of cafe you usually see in films or on TV where it's full of workmen on their lunch break or for people who are on the go.
Here the use of a hat stand to show the products, communicate tradition and an element of class.
This is the image for the menu associated with the Look Book. The fact that it's a selection of objects helps to say a lot about their target audience.
This is how I read it:
Headphones - an interest in music, possibly on the move
Condom - sexually active
House keys - independent
Chewing gum - cares about breath/appearance
Ticket for DJ+club flyer - specific taste in music, aged possibly in 20s +
Train ticket - possibly for work/socialising, lives in the city maybe?
Wallet + change - some disposable income
Wooden surface - lives in quite a traditional style home
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