Since the brief we're looking at is to promote a new collection, it seems a good idea to see how other collections have been promoted. So here's a sample from their website. Although not in a 3D environment it's more important to be thinking about the sense of humour that they want to communicate and their visual identity currently.
Looking at these as a set there is a clear identity they have. The first thing I notice is the selection of bright colours, which are very attention grabbing. The colours are quite fresh and seem clean. Perhaps to reflect the quality of their clothes. I think they would like to consider themselves to have quite an ironic and quirky sense of humour. Most of it relying on props and play on words. This may work well for the window display, since it states we only have about 4 seconds to grab attention.
The typefaces they've used on the majority of the images connote quality and combined with the illustrative 'swirls' do give the impression of a prestigious brand, which contradicts what they want people to think of them. The fact that they advertise free delivery over £100 and looking at some of the prices of their products suggests that they do expect their customers to be spending a fair bit of money. I think as it is currently they would sit somewhere between the mainstreet shops and the more up market (designer) shops.
It's striking this balance between the two that may perhaps be difficult, but a lot of that will be helped by using their own sense of humour.
Looking at these as a set there is a clear identity they have. The first thing I notice is the selection of bright colours, which are very attention grabbing. The colours are quite fresh and seem clean. Perhaps to reflect the quality of their clothes. I think they would like to consider themselves to have quite an ironic and quirky sense of humour. Most of it relying on props and play on words. This may work well for the window display, since it states we only have about 4 seconds to grab attention.
The typefaces they've used on the majority of the images connote quality and combined with the illustrative 'swirls' do give the impression of a prestigious brand, which contradicts what they want people to think of them. The fact that they advertise free delivery over £100 and looking at some of the prices of their products suggests that they do expect their customers to be spending a fair bit of money. I think as it is currently they would sit somewhere between the mainstreet shops and the more up market (designer) shops.
It's striking this balance between the two that may perhaps be difficult, but a lot of that will be helped by using their own sense of humour.
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