This theme is quite an interesting one, although we had brainstormed it as an idea the other day. Also it's interesting to see that they don't just go for props to support the theme, and that they do use illustration as well. I don't think myself nor Charlotte want to go down the route of objects/props if it's not necessary.
The tagline read 'a world of wonders waits upstairs', hinting at the idea that the wonderland referred to in Alice in Wonderland is in fact the Ted Baker store.
Looking at how the actual illustration for the window has been used, and considering that all the different windows we have seen so far, it might be an idea to produce something which is long in length and for it to be scalable they can use different sections of it.
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